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1 DAILY REACH AND BEYOND Peter Callius and Anders Lithner, SIFO Research International B ACKGROUND Summary and introduction With the help of innovative mixed research methods the Swedish ...
CHANGING THE INTERNET AUDIENCE MEASUREMENT STANDARD by PETER CAllIUS, ANDERS lITHNER, STEfAN SvANfElDT This paper describes a completely new way of measuring Internet audience behavior
3 © TNS SIFO 2009 It is a bravenew consumercentricmulti media world 1. Consumers are ... 41 Magazines in a multimedia planningworld 2010-03-15 [email protected]
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