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Project Leader: Professor Rita Mårtenson. This project was started in the summer of 1998 as a direct follow-up of the, at the time, newly published book "Business relations in ...
Project Leader: Professor Rita Mårtenson (financed by Volvo Research Foundation) A number of previous projects have concerned different aspects of branding, e.g. R. Mårtenson: "The ...
For the purposes of the present paper a more fine classification has been choosed, suggested by Simon (1971) and used by Rita Martenson (1987) for a content analysis of Swedish and ...
The "modern times" of the early twentieth century saw the rise of the assembly ... Marknadskommunikation : kunden, varumärket, lönsamheten Rita Mårtenson
Author : Rita Mårtenson; Göteborgs universitet.; University of Gothenburg.; [1981] Keywords : SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; IKEA; multinational retailing; institutional ...
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