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Mikael Andehn (Stockholm), Brand origin effects : 4-4.30pm: Coffee Break 4.30-5.30pm: Dannie Kjeldgaard (Odense), Revisiting the Euroconsumer: transnational history of European ...
Bachelorpaper (In swedish - english abstract) Authors. Marcus Lilja. Linda Johansson . Supervisor. Mikael Andéhn . Click here to read the bachelorpaper (Pdf format).
Mr Mikael Andéhn Ms Johanna Fernholm Mr Mats Frick Ms Anna Fyrberg Mr Jörgen Hansson Ms Susanna Molander Mr Andrea Lucarelli Ms Pamela Schultz-Nybacka
2010-04-13, Mikael Andéhn: Re-conceptualizing the country-of-origin effekt. The road to implementation of country-image resources in strategic marketing practice?
Mikael Andéhn, a researcher in Stockholm University's School of Business, took one of the CAE's tailor-made courses last year. "I was very happy with the course," says Mikael.
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