Michael Cowan

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Michael Cowan
Michael Cowan

Locality: Ireland
Summary: Blacksheep is a shopper-focus strategic marketing agency, based in Dublin. We provide strategic thinking, creative development, and brand activation all the way down the line to the point of purchase. Our work helps brand owners, suppliers, and retailers connect with the worlds shoppers to influence purchasing behaviour and brand preference at that first moment of truth, whether its in the store, at an event, or online.
Current: Managing Partner at Blacksheep | strategic marketing
Past: Head of Marketing at GE Money Client Service Director at The Nielsen Company Customer Marketing Director at PepsiCo Marketing Manager at Diageo Trade Marketing Manager at Warner Lambert (now Pfizer) Unit Manager / Category Manager at Procter & Gamble see less... 3 more...
Education:  Oxford College of Marketing Marketing (2009-2010) Currently undergoing qualification as a Chartered Marketer (CIM)
 Victoria University of Wellington History, Sociology (1987-1990) 

Industry: Marketing and Advertising
Skills: Strategic Marketing, Commercial Planning, Consumer & Shopper Insights, Brand Positioning, Value Proposition & Product Development, Integrated Communications, Shopper Marketing, Promotion Strategies, Strategic Pricing, Campaign Measurement.
Experience: Blacksheep | strategic marketing (Marketing and Advertising industry): Managing Partner,  (December 2008-Present) An independent marketing consultancy with core services of strategic marketing, brand differentiation strategies, consumer & shopper engagement strategies, and integrated communications. Blacksheep also offers interim management and marketing department outsourc...
Interests: career opportunities, consulting offers, new ventures, job inquiries, expertise requests, business deals, reference requests, getting back in touch
Groups: Marketing Institute of Ireland Chartered Institute of Marketing KEA Ireland (Secretary) ISME

References for Michael Cowan

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Michael Cowan - Independent.ie

Popular News Topics including Top Ten Companies, Personalities, Places and Politics, regularly updated to reflect what's happening and interesting to Independent.ie readers.

Michael Cowan - Player | Virtual Manager

Virtual Manager is an online manager game where you take the role of a football (soccer) club manager and have to lead your team to victory. You create, train and trade players ...

Michael Cowan - Silobreaker

Overview page of events, news, people, companies, organizations related to Michael Cowan

Blacksheep | strategic marketing to the point of purchase

strategic shopper marketing, strategic marketing, consumer marketing, retail marketing, insights, strategy, creative, branding, communications, activation, capability, point of ...

Michael Cowan : Acknowledgement - Announcements Ireland

(17th June 2010) COWAN Michael Borrisoleigh Who died on 17/5/10 -The family of the late Michael Cowan would like to thank sincerely all who sympathised with us on our sad loss.

Michael Cowan Square Ι Blacksheep sponsor of the Integrated ...

Michael Cowan Square Ι Blacksheep sponsor of the Integrated Marketing Award 2009 with award winners Deirdre Currid Rosemary Bergin &

All Ireland Marketing Awards

Michael Cowan. GE Money is one of the country’s leading providers of personal, auto and commercial finance, offering specialised financing and services such as loans, mortgages ...

Print: Blacksheep | shopper marketing: Full Service Marketing ...

Michael Cowan Blacksheep | Europe : 77 Sir John Rogerson's Quay: Dublin 2, Republic of Ireland: Region - Co. Dublin +353 1 640 1879 +353 1 640 1899 Fax

Club Life Committee

Michael Cowan Chairperso n. michael.cowan2@mail.dcu.ie . Ciaran O’Sullivan Secretary ciaran.osullivan39@mail.dcu.ie . Currently vacant- to be filled October 2010


Michael Cowan. World Cups. For 2006 it is not required for riders to hold UCI points in order to race in World Cup Downhill events. It will be up to the MTB committee to decide who is ...