Jari Vesanen

What is Personalization? - A Literature Review and Framework ABSTRACT Marketers are looking increasingly at personalization to help them improve the performance of their efforts.

© Jari Vesanen, Mika Raulas and Helsinki School of Economics ISSN 1235-5674 ISBN 951-791-840-2 (Electronic working paper) Helsinki School of Economics - HeSE print 2004 HELSINGIN ...

Source of additional information and application details: Jari Vesanen: Tel. +358 40 701 0899, e-mail jari.vesanen(at)bpasennus.fi Open positions and application

Source of additional information and application details: Jari Vesanen, at tel. +358 40 701 0899, e-mail jari.vesanen(at)bpasennus.fi Open positions and application

tel: +358 50 591 3533 jari.kolehmainen(at)gutta.fi Jari Vesanen Partner tel: +358 50 591 3535 jari.vesanen(at)gutta.fi