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ARTICLE: S McKechnie and Caroline Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals, Journal of Consumer Behaviour ...
Innovative brand management in the "web 2.0 age" - Nana Grigoryants, Uwe Schnetzer Session 6.2 Room G13 Brand Equity 3 Chaired by Caroline Tynan 1. Understanding brand equity and its ...
... The Internet Crossing Cultures Subculturs Case Study - The Apache Motorcycle Advertising Campaign in India Summary Questions Further Reading ARTICLE: S McKechnie and Caroline Tynan (2006 ...
- Professor Caroline Tynan, Nottingham University Business School • ''This new text is a breath of fresh air. Marketing covers so many aspects of business, communication ...
- Professor Caroline Tynan, Nottingham University Business School • ''This new text is a breath of fresh air. Marketing covers so many aspects of business, communication ...
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