Marjan Claes

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Marjan Claes
Marjan Claes

Locality: Antwerp Area, Belgium
Summary: As a trilingual master in Applied Economics with 3 years of experience in marketing and IT, I am currently looking to reorient my career path and aim for a job as a data, functional or business analyst.
Current: Responsible for marketing and technology at Via Plaza (BeMedia Group)
Past: Communication Manager at BeMedia Junior Account Manager at Field & Concept
Education:  Katholieke Universiteit Leuven Applied Economics (2002-2006) Thesis: The influence of brand extensions on brand personality In an empirical analysis, I tested whether brand extensions have a significant influence on the personality of a brand. Using SPSS to analyse the test results, I concluded that there was no direct relation between brand extensions and brand personality. A...
Industry: Marketing and Advertising
Experience: Via Plaza (BeMedia Group) (Privately Held; Media Production industry): Responsible for marketing and technology,  (May 2008-Present) Onze TV is a community project that offers cities and communes their own digital television channel. Habitants can upload videos through the website. My tasks: Content management system (CMS) and TV application: - Define the needs of the end user...
Interests: career opportunities, consulting offers, new ventures, expertise requests, reference requests, getting back in touch

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